The Importance of Web Standards
The use of web standards is now more important then ever. Recently Target Corporate was sued for acessibility issues with their web site. The lawsuit sets a precedent for additional lawsuits to be filed against other online b2b and b2c retailers.A web standards based site uses html code is standards compliant. The term "web standards" was coined by the Web Standards Project which was Founded in 1998 The Web Standards Project (WaSP) fights for standards that reduce the cost and complexity of development while increasing the accessibility and long-term viability of any site published on the Web.
Since the inception of WaSP a number of sites have been developed using these standards. Some
Why would I want to use webstandards?
Faster Loading of pages
An XHTML based page requires less html than a typical nonstandards compliant page does.Your site will consume less bandwidth
if your pages are smaller so will your bill for bandwidth usage. In addition your server will be able to serve handle additional traffic.Search Engines may start indexing your site
Less code makes it easier for the search engines to index your pages. Creating compliant code that is semantically correct will inform the search engine that certain content on the page should be indexed.Skilled web developers like standards
The web developer of 2007 understands that web standards are the only choice for site development. Code that is smaller and easier to read can be more easliy maintained by developers. Your current web developer may understand your site, but what about the developer you hire next year.The future of the web
By using today's standards the site will be ensured that the next generation of web browser software will display your pages correctly.See detailed article on the Target case at Computer Week
Comments (0) 11.18.2006. 21:40
Hosted E-Commerce search Add major impact to any e-commerce site
Hosted Search adds major impact to e-commerce sites by providing an improved e-commerce search to any e-commerce site. Companies looking to make a transition to another e-commerce system such look first at adding this solution.Hosted Search brings a number of features including:
Error tolerant fuzzy matching
Hosted search forgives both user error and errors in products names. For example, a search for a product with a particular model number (DVD-5303) will return accurate results even if the search terms are incorrect (DVD 5303 or DVD5303). There is no need for the retailer to re-input and/or rename the products in their database as eComm|Search works with existing data…good or bad.
"Did you mean " suggestions
Customers don’t have to be spelling bee champions. eComm|Search presents users with suggestions based on correct spelling, synonym mapping and even actual sales data.
Related product suggestions
When a customer performs a search for a "glue gun" , for example, eComm|Search will also present the user with related product suggestions such as "glue sticks" .
Advanced search refinements
eComm|Search presents searchers with search refinement options. Searchers can effectively narrow their search results by any field such as size, color or brand for example.
Sorting based on any field
Users can sort by any field you wish for to sort on such as price and brand.
Custom thesaurus/synonym mapping
You may be a retailer of kitchen appliances but if your product database is full of "ranges" and your customers are looking for "ovens" you might have a problem. Not to worry, eComm|Search has allows you to customize and maintain a synonym map.
Keyword stemming
With eComm|Search, customers searching for "televisions" will be presented with products containing or related to "television" and "televisions" .
Search analytics
eComm|Search search provides comprehensive reporting of user search engine behavior. It incluses powerful statistics collection and reporting tools which allow for detailed analysis of customer behavior. The value of the extracted information and data from each customer is immeasurable.
Comments (1) 11.15.2006. 18:29